Taking over small screen real estate
Berkeley Group, the UK’s largest real estate developer, partnered with socialed to elevate the social media content for their St William and St Edward developments. Our mission was to create social-first content that captures the essence and emotions of living at a Berkeley development, placing lifestyle at the heart of our strategy.
To resonate with both local and international audiences, we crafted content that not only highlighted the luxurious living experience but also showcased the architecture and vibrant local areas surrounding the developments. By weaving together the benefits of the product and the charm of the neighbourhood, we contextualised Berkeley's appeal to a global audience seeking a distinctive place to call home.
Through visually engaging content and storytelling, we aimed to bring the Berkeley lifestyle to life, creating a strong emotional connection with potential buyers and setting Berkeley Group's developments apart in the competitive real estate market.
