Striking social content that sparks sensuality.
Foxe & Fable turned to socialed in December 2024 to revamp their performance, content and organic social strategy to create a community around their brand and drive long-term, sustainable growth. The brand currently has three hero skews of their debut product, the male lingerie boxer. The ethos of the brand is to awaken the other side, encourage freedom and inclusivity when wearing underwear and ultimately empower men in from day to day life to the bedroom.
We opted to showcase three key elements; the lifestyle behind the product, the spark of intimacy and the story of the brand itself. Our content strategy lent on this and focussed almost exclusively on vertical video content. After only a month of engagement we've increased the following by 1/3, increased the average engagement rate to 8.9% and helped drive a record month of sales. More to come.
