Ghelamco

Ghelamco, Belgium’s leading real estate developer, turned to Socialed to craft the content and social strategy for their second London development in the vibrant, gentrified area of Battersea. Our mission was clear: create compelling content that not only captures attention but also drives engagement and sales, targeting the eco-conscious urbanite.

We anchored our strategy around a hero film that focused on people, lifestyle, and the ethos of sustainable urban living. By showcasing the human aspect and aspirational lifestyle associated with Ghelamco’s development, we aimed to resonate with a discerning audience seeking more than just a home, but a lifestyle aligned with their values.

The supporting social content was carefully designed to tease the development’s unique benefits, highlighting modern design, sustainability, and the dynamic Battersea neighbourhood. By putting lifestyle at the forefront of our strategy, we effectively positioned Ghelamco’s development as the ideal choice for urban dwellers who prioritise style, sustainability, and community.