Sustained storytelling for timepiece trailblazers
In 2022, Pro Hunter, a leading name in luxury watch customisation, partnered with socialed to redefine their brand narrative on social media. Our collaboration aimed to craft content centred around legacy, product, and lifestyle, allowing Pro Hunter to connect with a broader audience and align with their new brand direction.
Pro Hunter needed a comprehensive solution that not only managed their social media presence but also included strategic planning, competitor analysis, and content creation. Our approach focused on three key pillars: legacy, product, and lifestyle. By placing both people and product at the core of our strategy, we told compelling stories about the individuals behind and around the brand.
Rather than direct selling, our content strategy showcased Pro Hunter’s luxury watches in desirable settings with relatable and aspirational figures, emphasising lifestyle and experience. This approach allowed us to resonate with audiences, elevate Pro Hunter’s brand presence, and build a strong emotional connection through visually rich and thoughtfully curated content.
"The content creation keeps on getting better. socialed understand our brand perfectly and have transformed our socials."
Andrea Fuentes, CMO @ Pro Hunter
