Micro-influencer inspiration for women in fitness
socialed was brought on board to craft the influencer strategy for the "We Make Moves" campaign, an exciting collaboration between JD Sports and Under Armour. Aimed at empowering women in the gym, this campaign broke away from the traditional “New Year, New Me” narrative, focusing instead on celebrating strength, resilience, and the everyday commitment to fitness.
Our team at socialed developed a comprehensive content strategy and execution plan, alongside a targeted influencer strategy to amplify the campaign’s message. By partnering with inspiring micro influencers who embody confidence and authenticity, we created engaging content that resonated with women and encouraged them to embrace their fitness journey on their own terms.
Through a combination of motivational storytelling, dynamic visuals, and strategic influencer partnerships, we successfully positioned the "We Make Moves" campaign as a fresh and empowering narrative in the fitness space, driving engagement and inspiring a community of strong, confident women.
