Reconnecting a brand to its roots through striking visuals
Vedoneire, an iconic Irish heritage brand, enlisted socialed to craft the creative strategy for their AW22 campaign. Our approach was to authentically showcase Vedoneire’s products in their intended environments, beautifully intertwining the brand’s rich heritage with the breathtaking landscapes of Ireland.
By highlighting the connection between Vedoneire’s timeless designs and the rugged beauty of Irish nature, we created a campaign that resonated deeply with the brand’s roots and values. Through carefully curated visuals, we paid homage to the traditions and craftsmanship that define Vedoneire, while presenting their products in a way that feels both genuine and aspirational.
Our strategy not only celebrated the brand’s legacy but also connected with our audience of nature lovers by placing Vedoneire’s collections within the context of the Irish outdoors. The resulting campaign captured the essence of Vedoneire, blending heritage with contemporary appeal to engage both loyal customers and new admirers alike.
