In today's competitive digital marketing world, getting the most out of your ad budget is a must. Performance creative is all about making smart, data-driven ads that grab attention and deliver results. So how can you use performance creative in your social strategy to truly boost your ROI? Let’s dive into how…
We know it might seem like just another marketing tactic, but performance creative truly helps you stand out. It's all about blending creativity with data to create ads that not only look great but also perform exceptionally well. Unlike traditional methods that focus only on aesthetics, performance creative uses data to ensure your ads drive clicks, conversions, and sales.
You want to get a return on your ads, right? To get the most out of your these, you need to know what works. Dive into your past campaigns and analyse the data. Which visuals, messages, and formats performed best? Use these insights to shape your future ads.
Unfortunately, a one-size-fits-all approach doesn’t work in digital advertising. It's important to personalise your ads by segmenting your audience based on aspects like demographics, interests, and behaviours. Create tailored ads for each segment to make sure your message resonates with the right people. Personalised ads are more likely to grab attention and drive conversions, giving you a better ROI.
It is also important to carry out testing of your marketing techniques, we can’t always guarantee that they will perform how we want them to. This can include A/B testing, where you can try out different versions of your ads to see what works best. Take time to experiment with headlines, images, calls-to-action (CTAs), and formats. Use the results to refine your ads continuously. The goal is to fine-tune your ads until they perform at their best.
We've all talked about Artificial Intelligence (AI) and Machine Learning (ML) tools, often joking about how ridiculously clever they are. But these technologies can seriously boost your performance creative efforts. They can analyse huge amounts of data to predict which creative elements will work best and automate the testing and optimization process, making everything more efficient and effective.
While data and technology are crucial, don’t forget the power of a good story. Your ads need to connect emotionally with your audience. A powerful story can make your ad stand out in a crowded feed, increasing the likelihood of engagement and conversion.
A great example of compelling storytelling is the fashion brand Jacquemus, known for its creative and eye-catching Instagram campaigns. For their 15th Anniversary, Jacquemus took their socials to a whole new level, teasing this event through extremely eye catching and captivating content. Take a look below…
Using both carousels and short format video content, their content was primarily captured using an iPhone. This has created intrigue and a buzz but most importantly it got people talking. The best way to describe Jacquemus is memorable. It makes people say, "did you see what Jacquemus did?" Our founder, Jack, goes into more detail on the Socialed Instagram account as to how Jacquemus have created several striking visuals.
Each platform has its own strengths and audience habits. For example, a video ad that’s a hit on YouTube might need some tweaks to work well on Instagram or Facebook. Get to know what makes each platform tick and adjust your ads to make the most of what each one does best.
Maximising ROI with performance creative is a never-ending job. Keep an eye on how your ads are doing with analytics tools. Track important metrics like click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Use what you learn to adjust and improve your campaigns over time.
For performance creative to be truly effective, your creative and analytical teams need to collaborate closely. Creative professionals bring the artistic vision, while data analysts provide the insights to guide that vision. By working together, they can create ads that are both visually appealing and highly effective.
Maximising ROI with performance creative is all about mixing creativity, data analysis, and technology. Get to know your audience, use data smartly, and keep tweaking your campaigns to make ads that grab attention and deliver results. In the fast-paced world of digital marketing, performance creative is your way to stand out and hit your goals.
At socialed, we have found that a combination of organic and paid digital marketing that creates the ideal balance to truly maximise the return of both your efforts and investments. We are a social-first, modern agency focused on the vertical age, creating on-trend content that keeps brands relevant and in touch with culture.
