We shot a campaign and also shot shooting the campaign - where do the layers end?! We had the ambitious idea to flashmob Piccadilly Circus for a campaign we produced for Dutch granola brand Holie’s as they launched with Ocado here in the UK. Here was our plan, and how it started.

It was the Autumn of 2024 and London was busy with life.  With such an exciting spectacle in store, we decided shoot the process, narrating and picking up whatever the day offered us. But, as with all the best laid plans, this campaign didn't come without its challenges...

Unlike our campaigns and content, which are carefully planned and executed to a brief, the vlog took on a more documentarian style, from which we were able to craft a narrative in the studio. Our tongue in our cheek, we set about finding the threads of our day out in Piccadilly Circus: here’s how it turned out…