Short-format videos have become a major player in digital marketing. With TikTok, Instagram, and YouTube transforming how brands connect with people, the social media scene is more competitive than ever. So, why should short-format, social-first video content become a central part of your marketing strategy? Let’s dive into why…
TikTok has been a game-changer for short-form videos, shaking up user expectations and behaviours across social media. As platforms scramble to grab and hold our fleeting attention, it's clear that our attention spans are getting shorter. We’re bombarded with endless sources of inspiration and quick hits of dopamine, leading to endless scrolling where branded content often gets lost in the shuffle. Noticed this shift too? Keep scrolling…
To stay relevant, brands need to jump on the trend of punchy, on-trend short-format content. With TikTok leading the charge and platforms competing fiercely for eyeballs, there’s a real demand for new ways to interact with brands. People crave quick insights and are always curious. So, how do you grab attention in a split second, stay genuine, and build real connections? That’s hard to know but scroll on.
As we’ve mentioned, social media is all about making genuine connections, and video is the perfect tool for this. It lets brands show their human side, share compelling stories, and really engage with their audience. When your goal is to drive sales, being relatable and authentic is key—nobody wants to see a never-ending feed of product pitches. But creating content that’s both true to your brand and tailored for each platform can be a real challenge, right? Keep scrolling to find out how to make it work…
Now, here’s the key to all of this. People want one of three things; to be entertained, educated, or informed. So, your content has to tick at least one of these boxes. But remember, it’s also got to be snappy and genuine. See how we’re slowly building the recipe for success here, scroll on…
Think a good hook (full article on this pending, watch this space), captions to work in sound off, unique sound design and ultimately an interesting subject. Let’s check out an example of compelling, social-first content…
See what they did there? It was social-first, genuine, had a good hook, unique sound design and was, at the core, interesting. Tick, tick, tick… tick.
But this is pretty hard right? We hear you.
Even though managing a social media presence has its perks, it’s not without its hurdles. Producing top-notch short-format videos can get pricey, with costs stacking up for equipment, editing, and creative talent. Plus, keeping up with ever-changing trends and platform algorithms can be a full-time job in itself—unless you’re ready to consult your fourteen-year-old nephew for the latest trends. Brands handling social media in-house often find it tough to keep generating fresh, engaging content, which can lead to creative burnout and less effective content over time. These challenges can seriously impact a brand’s ability to connect with its audience and hit its marketing targets.
Introducing, *clears throat* us. We’re socialed. We’re an agency built for the vertical age. Our team is made of content experts who spend slightly too much time scrolling on social, so you don’t have to, and we don’t get insights from our fourteen-year-old nephew either. We produce social-first, on trend, on brand content month to month for brands to get them to or keep them at the forefront of culture. We’ve shared some of our insights above, but this isn’t the full recipe. Think of this as pay per view. We’ve teased you with some of the content, but you’ve now got to reach out for more. Anyways, feel free to stick around here for some more social-first tips and tricks or you can ping us an email to have a quick chat.
